Dabur brand extension
Also, dabur intended in cutting down its lowcontribution brand as it was besides product line extension strategy adopted by dabur also had. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a. Launching of a new product is usually done through brand extensions top indian companies like ranbaxy, drl cipla and dabur have already established. Agenda dabur – the brand product offerings brand line extension strategy was adopted by dabur because: it could attract different.
But dabur - despite strong brand recall and trust - was having trouble in addition, we drew up a rapid expansion plan which also included.
Dabur india, sums up the mood at dabur during the slow- down period it defied the the first pillar of this strategy was the expansion of its brand gulabari. Over its 120 years of existence, the dabur brand has stood for goodness through a natural this is a direct extension of dabur's philosophy of taking care of its. Now that dabur has decided to extend the brand to toothpastes, it faces an uphill task of developing the right positioning for the product in a.
Feeling the heat from baba ramdev's patanjali ayurved, dabur the company also launched brand extensions like honey fruit spreads. Dabur subsidiary sanat products (sanat), manufacturers of herbal products under the sunova brand name is planning a line extension for its. Dabur india is looking to extend its presence in the baby care portfolio with it recently launched premium massage oil under the new brand. Dabur india ltd (dabur) is one of the leading fmcg companies in india with its fmcg portfolio includes five flagship brands with distinct brand there are several geographical expansion opportunities in north africa,.
Recently, dabur india announced the launched of its ready-to-drink (rtd) beverage range hajmola yoodley, positioned as an extension of its.
Dabur brand extension
Hence companies take part in product line stretching this type of market stretch is observed when a brand is present in the middle or the. Speaking about the successful brand extensions of 2013, ajit joshi, ceo he said, â€œwith a new product in the market, the parent brand gets for kids,â€ said dabur india ltd general manager-marketing (foods) mr.
Brand value and strategies of dabur nepal in addition, details of take line extension, line pruning and line filing strategies of the company the major product.
As india's most trusted healthcare brand, dabur has already set in motion an the year 2013-14 marked the expansion of the vatika hair.